We love knives!
A knife is made of steel, but we believe that making a perfect knife need love and heart.
In Xinzhan family, all of us worked in big knife factories which made thousands and thousands of cheap knives with punching machine a day.
Our co-founder and marketing director, Bruce worked in those factories as well before, during that period of time, some clients wanted to place an order with 100/200 units and very concern about the quality. He had to decline these clients, as those companies usually set up a high MOQ, at least 1,000 units, and lack of experience of making high quality knives.
Manufacturing cost in China is low, Bruce though if can make good knives and lower the MOQ, it really can help those clients save costs and time. Therefore, he purchased quality imported steels to make knives with a friend who was working in a knife factory as well years ago. They spent one year to test and called those clients back when the knives were perfectly made.